{"id":18776,"date":"2026-06-16T08:10:18","date_gmt":"2026-06-16T08:10:18","guid":{"rendered":"https:\/\/marketexpansionpartner.com\/?page_id=18776"},"modified":"2026-10-20T14:37:00","modified_gmt":"2026-10-20T14:37:00","slug":"how-winningtemp-built-a-marketing-foundation-for-growth-in-the-benelux","status":"publish","type":"mep_case","link":"https:\/\/marketexpansionpartner.com\/index.php\/cases\/how-winningtemp-built-a-marketing-foundation-for-growth-in-the-benelux\/","title":{"rendered":"How Winningtemp built a marketing foundation for growth in the Benelux"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18776\" class=\"elementor elementor-18776\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06222f8 e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"06222f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eec160f e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"eec160f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcaff8 elementor-widget elementor-widget-heading\" data-id=\"cbcaff8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55f646 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f55f646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Winningtemp is an employee engagement platform headquartered in Gothenburg, Sweden. As part of its international growth ambitions, the company wanted to strengthen its presence in the Netherlands and the Dutch-speaking part of Belgium.<\/p><p class=\"p1\">To support this expansion, a local marketing strategy was needed, along with market positioning, lead generation activities and marketing materials tailored to the Benelux market.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce08916 elementor-widget elementor-widget-heading\" data-id=\"ce08916\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2814deb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2814deb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">As Senior Marketing Consultant, Janet Schouten was responsible for developing and implementing the regional marketing strategy.<\/p><p class=\"p1\">Over a nine-month period, the Benelux marketing foundation was built from the ground up, including:<\/p><ul class=\"ul1\"><li class=\"li1\">Market and competitor research<\/li><li class=\"li1\">Local positioning and go-to-market strategy<\/li><li class=\"li1\">Website and content development<\/li><li class=\"li1\">Sales and marketing materials<\/li><li class=\"li1\">Social media and lead generation campaigns<\/li><li class=\"li1\">Event marketing and trade fair participation<\/li><li class=\"li1\">Collaboration with the international team in Sweden<\/li><\/ul><p class=\"p1\">The focus was on creating a scalable marketing structure that would support future growth in the region.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc09d5f elementor-widget elementor-widget-image\" data-id=\"cc09d5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"456\" src=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Winningtemp-Work.png\" class=\"attachment-large size-large wp-image-18784\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b601660 elementor-widget elementor-widget-heading\" data-id=\"b601660\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc892d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6bc892d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Within nine months, Winningtemp had a complete marketing foundation in place for the Benelux market.<\/p><p class=\"p1\">Key achievements included:<\/p><ul class=\"ul1\"><li class=\"li1\">A clear market positioning for the Netherlands and Belgium<\/li><li class=\"li1\">New marketing and sales materials tailored to local audiences<\/li><li class=\"li1\">Increased brand visibility through campaigns and events<\/li><li class=\"li1\">A structured approach to lead generation<\/li><li class=\"li1\">Strong alignment between local activities and the international organisation<\/li><\/ul><p class=\"p1\">The result was a solid platform for growth and a stronger presence in the Benelux market.<\/p><p class=\"p1\">Although Winningtemp later decided to shift its international growth priorities and no longer maintain a dedicated Benelux team, the regional marketing structure and market presence were successfully established during the project.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8800fe1 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"8800fe1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8e428a7 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"8e428a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c705f22 elementor-widget elementor-widget-image\" data-id=\"c705f22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Janet-Schouten_portret-1nbg.webp\" title=\"Janet-Schouten_portret (1)nbg\" alt=\"Janet-Schouten_portret (1)nbg\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0368a4 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"a0368a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa472d3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fa472d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We build the marketing structure that makes your growth scalable.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394a97a elementor-widget elementor-widget-button\" data-id=\"394a97a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.linkedin.com\/in\/janet-schouten-den-butter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's connect<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8061a9a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex content-parallax-no e-con e-child\" data-id=\"8061a9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e321a90 elementor-widget elementor-widget-image\" data-id=\"e321a90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"508\" src=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Winningtemp_RGB-Deep-purple-Without-taglinem-768x508.png\" class=\"attachment-medium_large size-medium_large wp-image-18780\" alt=\"\" srcset=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Winningtemp_RGB-Deep-purple-Without-taglinem-768x508.png 768w, https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Winningtemp_RGB-Deep-purple-Without-taglinem-1536x1017.png 1536w, https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Winningtemp_RGB-Deep-purple-Without-taglinem.png 1594w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc4855c e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"dc4855c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In nine months, Winningtemp built a scalable marketing structure to support growth in the Benelux.<\/p>\n","protected":false},"featured_media":18780,"menu_order":0,"template":"","class_list":["post-18776","mep_case","type-mep_case","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case\/18776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case"}],"about":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/types\/mep_case"}],"version-history":[{"count":9,"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case\/18776\/revisions"}],"predecessor-version":[{"id":18893,"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case\/18776\/revisions\/18893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/media\/18780"}],"wp:attachment":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/media?parent=18776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}