{"id":18613,"date":"2026-06-02T11:37:37","date_gmt":"2026-06-02T11:37:37","guid":{"rendered":"https:\/\/marketexpansionpartner.com\/?page_id=18613"},"modified":"2026-10-20T14:37:00","modified_gmt":"2026-10-20T14:37:00","slug":"how-quinyx-built-a-stronger-local-presence-in-the-dutch-market","status":"publish","type":"mep_case","link":"https:\/\/marketexpansionpartner.com\/index.php\/cases\/how-quinyx-built-a-stronger-local-presence-in-the-dutch-market\/","title":{"rendered":"How Quinyx built a stronger local presence in the Dutch market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18613\" class=\"elementor elementor-18613\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06222f8 e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"06222f8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eec160f e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"eec160f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbcaff8 elementor-widget elementor-widget-heading\" data-id=\"cbcaff8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f55f646 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"f55f646\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Quinyx is a workforce management software provider headquartered in Stockholm, Sweden, serving organisations across Europe. To support further growth in the Netherlands, the company wanted to strengthen its local marketing activities and improve market visibility.<\/p><p>While Quinyx had a strong international marketing organisation, there was an opportunity to better connect global initiatives with the needs of the Dutch market. This required improvements in website content, campaign execution, local communications and marketing processes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce08916 elementor-widget elementor-widget-heading\" data-id=\"ce08916\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Approach<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2814deb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2814deb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">As Interim Marketing Manager for the Netherlands, Janet Schouten worked closely with the international marketing team to strengthen local marketing activities.<\/p><ul><li class=\"isSelectedEnd\">Support included:<\/li><li>Improving website content and customer journeys<\/li><li>Optimising SEO, email marketing and social media activities<\/li><li>Developing and launching local marketing campaigns<\/li><li>Strengthening marketing processes and workflows<\/li><li>Building relationships with Dutch PR and copywriting partners<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc09d5f elementor-widget elementor-widget-image\" data-id=\"cc09d5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"456\" src=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Ontwerp-zonder-titel-12.png\" class=\"attachment-large size-large wp-image-18715\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b601660 elementor-widget elementor-widget-heading\" data-id=\"b601660\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc892d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6bc892d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"isSelectedEnd\">Within six months, Quinyx had a stronger marketing foundation in place for continued growth in the Netherlands.<\/p><p class=\"isSelectedEnd\">Results included:<\/p><ul data-spread=\"false\"><li>Improved website content and user experience<\/li><li>Better visibility through digital marketing activities<\/li><li>More effective campaign execution<\/li><li>Stronger local partnerships for PR, content and translations<\/li><li>A scalable marketing structure to support future growth<\/li><\/ul><p>The result was a stronger local market presence and a solid foundation for further expansion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8800fe1 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"8800fe1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8e428a7 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"8e428a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c705f22 elementor-widget elementor-widget-image\" data-id=\"c705f22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Janet-Schouten_portret-1nbg.webp\" title=\"Janet-Schouten_portret (1)nbg\" alt=\"Janet-Schouten_portret (1)nbg\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0368a4 e-con-full e-flex content-parallax-no e-con e-child\" data-id=\"a0368a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa472d3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"fa472d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">We build the marketing structure that makes your growth scalable.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-394a97a elementor-widget elementor-widget-button\" data-id=\"394a97a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.linkedin.com\/in\/janet-schouten-den-butter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Let's connect<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8061a9a e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex content-parallax-no e-con e-child\" data-id=\"8061a9a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e321a90 elementor-widget elementor-widget-image\" data-id=\"e321a90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"652\" src=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Logo-quinyx-768x652.jpg\" class=\"attachment-medium_large size-medium_large wp-image-18711\" alt=\"Logo quinyx\" srcset=\"https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Logo-quinyx-768x652.jpg 768w, https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Logo-quinyx-1536x1304.jpg 1536w, https:\/\/marketexpansionpartner.com\/wp-content\/uploads\/2026\/06\/Logo-quinyx.jpg 1651w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc4855c e-flex e-con-boxed content-parallax-no e-con e-parent\" data-id=\"dc4855c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From website optimization and campaigns to local partnerships and visibility: creating a scalable marketing foundation for future expansion.<\/p>\n","protected":false},"featured_media":18711,"menu_order":0,"template":"","class_list":["post-18613","mep_case","type-mep_case","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case\/18613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case"}],"about":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/types\/mep_case"}],"version-history":[{"count":30,"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case\/18613\/revisions"}],"predecessor-version":[{"id":18894,"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/mep_case\/18613\/revisions\/18894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/media\/18711"}],"wp:attachment":[{"href":"https:\/\/marketexpansionpartner.com\/index.php\/wp-json\/wp\/v2\/media?parent=18613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}