Challenge
Quinyx is a workforce management software provider headquartered in Stockholm, Sweden, serving organisations across Europe. To support further growth in the Netherlands, the company wanted to strengthen its local marketing activities and improve market visibility.
While Quinyx had a strong international marketing organisation, there was an opportunity to better connect global initiatives with the needs of the Dutch market. This required improvements in website content, campaign execution, local communications and marketing processes.
Approach
As Interim Marketing Manager for the Netherlands, Janet Schouten worked closely with the international marketing team to strengthen local marketing activities.
- Support included:
- Improving website content and customer journeys
- Optimising SEO, email marketing and social media activities
- Developing and launching local marketing campaigns
- Strengthening marketing processes and workflows
- Building relationships with Dutch PR and copywriting partners
Results
Within six months, Quinyx had a stronger marketing foundation in place for continued growth in the Netherlands.
Results included:
- Improved website content and user experience
- Better visibility through digital marketing activities
- More effective campaign execution
- Stronger local partnerships for PR, content and translations
- A scalable marketing structure to support future growth
The result was a stronger local market presence and a solid foundation for further expansion.
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